February - 2011

Featured Posts

Conference for Positive Marketing Feb. 5-6, 2020

M2Moms® Conference October 16-17, 2019

Positive Marketing at TMRE 2015

Positive Marketing Scholarship in the Journal of Business Research

WFUV.org Spotlights Center for Positive Marketing

V-Positive: How brands help people. Report available now!

GSB launches Marketing Center

Upcoming Events

9th Conference for Positive Marketing

In February, 2022, the Center for Positive Marketing will again partner with the ANA Educational Foundation for a joint conference. One day of exciting and cutting-edge industry presentations, one day of research workshops for a select group of academics who will develop project proposals inspired by the thought-provoking issues raised the day before.

Recent Posts

Publishing Expert Analyzes Borders' Woes

Dr. Albert Greco, Senior Research Fellow, has been interviewed extensively as Borders' Books hit the skids this winter. A report by Reuters' Jennifer Saba and Phil Wahba, “Analysis: Book Publishers May Suffer in World Without Borders,” was reprinted in India, Canada, New Zealand, Kuala Lumpur, Malaysia, and elsewhere: www.reuters.com/assets/print?aid=USTRE7040820110105. Meanwhile, the Wall Street Journal, Detroit News, The Tennessean and National Public Radio (NPR) sought his

How AT&T Can Keep Their Customers From Defecting To Verizon

As of yesterday, AT&T is in trouble, and Dr. Sertan Kabadayi advised them what to do about it. "The introduction of the Verizon iPhone is the company’s biggest challenge yet, as it faces the possible defection of thousands of existing customers to Verizon after their current contracts expire. "Yet, AT&T can seize this challenge and turn it into an opportunity.... "To turn this situation around, and to grow, AT&T’s entire organization –- from the corporate suite to the sales f

The Power of Positive Marketing and Its Impact on the Bottom Line

Center Director Dawn Lerman addressed The CFO Alliance (http://achievenext.com/cfoa) on January 25, 2011. 'When Wal-Mart recently announced plans to reduce sodium by a quarter and cut added sugar in many of its store-branded food items, you could only wonder how finance might assist in tracking and assessing the initiative’s success. Meanwhile, the retail giant has recently vowed to require its suppliers to do the same. 'Might there be some new metric, or a variant of an ex

Luke Kachersky Wins Outstanding Teacher Award

Assistant Professor of Marketing Luke Kachersky, Ph.D., has been awarded the 2011 Outstanding Marketing Teacher of the Year Award by the Academy of Marketing Science (AMS). The academy cited Kachersky for his teaching, use of technology in the classroom, and assessments of student learning based on recommendations from peers, students and administrators. “Luke does not just teach his students in the sense of imparting knowledge,” said Dawn Lerman, Ph.D., associate profess

Center for Positive Marketing Enhances Business Schools

The new research center will benefit Fordham students who want to enter the business world. Since the college's founding, Fordham's business school has predominantly been associated with the fields of accounting and finance. That may all be changing, as several factors have coalesced to push the marketing department into its rightful place under the spotlight. With the Gabelli School of Business lauded as one of the top four marketing programs in the country last year by Bu

GSB launches Marketing Center

The Gabelli School of Business has launched the Center for Positive Marketing, which the dean of the school, Dr. Donna Rapacciloi, says will "bring together all the positive aspects of what [the school does] as educators under one umbrella." According to its Web site: "The Center for Positive Marketing was born from our commitment to improve the world around us. We believe in the power of people-centric exchange, uniting business with the global community to create a socially