John Osborn, talks with Fordham students on the "Soul of Selling"
Ever wonder who was behind AT&T’s “It’s Not Complicated” advertising campaign? A series of TV commercials that feature funny conversations among four little kids and a young man seated around a classroom table, the “It’s Not Complicated” ads are not only entertaining, but also simply effective. With a shot of humor, AT&T’s product benefits are boiled down to simple value propositions even kids can appreciate. AT&T’s popular campaign can be attributed to the creative vision of
