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GET TO KNOW
THE TEAM
DAWN LERMAN
EXECUTIVE DIRECTOR
Professor of Marketing
Ph.D. Baruch College, CUNY
Areas of Expertise: Role of Language in Consumer Behavior; Psycholinguistic, Sociolinguistic and Cultural Approaches to Brand Naming, Advertising, and the Consumer Experience.
LUKE KACHERSKY
RESEARCH DIRECTOR
Assistant Professor of Marketing
Ph.D. Baruch College, CUNY
Areas of Expertise: The Role of Self Concept in Judgments and Decisions; Behavioral Pricing.
MARCIA FLICKER
COMMUNICATION STRATEGIST
Associate Professor of Marketing
Ph.D. University of Pennsylvania
Areas of Expertise: Marketing Sustainability, Global Marketing, Retailing.
140 W. 62nd Street,
New York, NY 10023
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