GET TO KNOW

 

THE TEAM
DAWN LERMAN

EXECUTIVE DIRECTOR

Professor of Marketing

Ph.D. Baruch College, CUNY

 

Areas of Expertise: Role of Language in Consumer Behavior; Psycholinguistic, Sociolinguistic and Cultural Approaches to Brand Naming, Advertising, and the Consumer Experience.

LUKE KACHERSKY

RESEARCH DIRECTOR

Assistant Professor of Marketing

Ph.D. Baruch College, CUNY

 

Areas of Expertise: The Role of Self Concept in Judgments and Decisions; Behavioral Pricing.

MARCIA FLICKER

COMMUNICATION STRATEGIST

Associate Professor of Marketing

Ph.D. University of Pennsylvania

 

Areas of Expertise: Marketing Sustainability, Global Marketing, Retailing.