GET TO KNOW

 

THE TEAM
Dawn Lerman, Ph.D., Baruch College, Executive Director at Center for Positive Marketing
DAWN LERMAN

EXECUTIVE DIRECTOR

Professor of Marketing

Ph.D. Baruch College, CUNY

 

Areas of Expertise: Role of Language in Consumer Behavior; Psycholinguistic, Sociolinguistic and Cultural Approaches to Brand Naming, Advertising, and the Consumer Experience.

Luke Kachersky, Ph.D., Baruch College, Research Director at Center for Positive Marketing
LUKE KACHERSKY

RESEARCH DIRECTOR

Assistant Professor of Marketing

Ph.D. Baruch College, CUNY

 

Areas of Expertise: The Role of Self Concept in Judgments and Decisions; Behavioral Pricing.

Marcia Flicker, Ph.D., University of Pennsylvania, Communication Strategist at Center for Positive Marketing
MARCIA FLICKER

COMMUNICATION STRATEGIST

Associate Professor of Marketing

Ph.D. University of Pennsylvania

 

Areas of Expertise: Marketing Sustainability, Global Marketing, Retailing.