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V-Positive Report,  our Consumer Value Index

Our Consumer Value Index measures the extent to which people’s lives are made better by marketers. The results are published in V-Positive reports, which help marketers understand:


  • The overall extent to which marketers improve people lives.

  • The extent to which marketers help people satisfy specific needs.

  • The importance that consumers attach to each of their fundamental need 


V-Positive reports include both global and need-specific metrics about consumer well-being, offering actionable insights that marketers can use for strategic and tactical decision-making.

The latest (June 2020) aggregate score remains high - 60.7 on a scale from 0 to 100. This represents a slight increase of 0.2% since the last measurement, the Consumer Value Index is 8.5% higher than the established 2011-2012 baseline.  To learn more about how marketers are helping to make people's lives better, download the latest top-line V-Positive Report.


Custom V-Positive reports, for your brand or market segment, are available as part of  our consulting services. Please contact us for more information. 



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