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Individual members enjoy: 

Professional Advancement

Attend educational and networking events like our “Marketing lessons from the C-Suite” series, which shows how diverse business functions mesh in successful businesses through the perspective of individuals who have worked their way up to the executive suite of the chief officers.


C-suite executives view business holistically because they experience it that way firsthand. In the series, people at the top not only talk about the view, but how they got there.

Unlimited and exclusive access to world-class Center research reports and publications including the full annual V-Positive report on the performance of 100+ top global brands and how well consumers say they satisfy their needs.

Reports & Publications

Enhanced Reputation through Affiliation

Members are acknowledged at all or our signature events. They receive enhanced visibility among marketing peers in their own and others’ organizations. 

Members enjoy opportunities to discuss, and debate positive marketing challenges, issues, trends and practices with other experienced executives and managers.



Members meet and interact with our undergraduate and graduate positive-marketers-in-training, who are available for internships and full-time positions.

Members benefit from reduced registration fees for our annual Conference for Positive Marketing, where they gain fresh insight from industry and academic experts, learn best practices from award-winning keynote speakers, and network with marketing professionals about marketing practices that create mutual value for customers, companies, partners and society.

Annual Conference

Corporate and institutional members share the benefits of individual memberships, plus:




We offer customized research using our proprietary V-Positive measures to address a range of questions about brand performance, as well as opportunities to collaborate with the Center’s Senior Research Fellows on projects specific to your company or industry. Discounts available for members.  

Businesses and not-for-profits can gather colleagues for a virtual consulting session with positive marketing experts. We’ll help guide you in determining the long and short-term impact of marketing activities on consumer and societal well-being.

Virtual Consulting

Click here to become an Individual Member!

Educational Program

Enhance your organization’s or teams skills in using the tools of positive marketing in programs designed for your organization. We offer webinars, executive seminars and workshops, case studies, and simulations that help your company meet its positive marketing goals.

 Sponsor part or all of the Conference for Positive Marketing and  

gain visibility for your brand.  Position your company as a positive marketing organization through sponsorship of our events.



 Sponsorship Opportunities

Click here to become a Corporate Member!

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