EXECUTIVE in RESIDENCE
Our previous EiRs include:
John Osborn
CEO, BBDO New York
EiR 2013-2014
A. Salman Amin
COO, SC Johnson
EiR 2012-2013
Eran Tor
CEO, Flavors Holdings
EiR 2014-2015
Mr. Osborn is an energetic, positive and passionate leader with a proven ability to build strong client relationships and to lead big multi-disciplinary teams in the creation of powerful communication programs for clients such as Pepsi, American Red Cross, Empire State Development, FedEx, Foot Locker, GE, Lowe’s, Mars, Monster.com, Visa and the “New York Miracle” campaign, which helped lift spirits of New Yorkers in the wake of the September 11 attacks.
Beginning his BBDO career in 1991 on Pepsi, Mr. Osborn was the principal architect of the agency’s integrated marketing efforts and has been a key member of the team that built the agency's “Soul of Selling” philosophy.
When Mr. Amin joined SC Johnson in 2013 as COO, he brought more than 25 years of general management and global business leadership experience from his roles at PepsiCo and Procter & Gamble.Most recently, he was Global Chief Marketing Officer for PepsiCo, leading all facets of marketing for the company’s multiple billion dollar brands.
Prior to this position, he served as President of PepsiCo, United Kingdom & Ireland, as well as other leadership roles during his 17 years at PepsiCo. He also spent 10 years at Procter & Gamble in brand management, working in the United States, Germany, Saudi Arabia and Switzerland.
Before joining Flavors Holdings, Mr. Tor was the co-founder and CEO of iDigital, a start-up provider with exclusive rights to distribute Apple products in Israel. In his role there, Mr. Tor transformed the visibility and availability of Apple products in the Israeli market while building one of the highest profile and closely watched start-ups in the country.
Mr. Tor also spent over a decade in a variety of high profile brand management roles. He was General Manager for Reckitt-Benckiser, CPC International/Best Foods and Unilever. Mr. Tor began his career in advertising at Ogilvy & Mather as a strategic planner.
As our Executive in Residence, you don’t have to share the same thoughts and philosophies as us about the future of marketing. You just need the desire and experience to formulate ideas and use those ideas to help us fulfill our mission.
As our Executive in Residence, you understand that your responsibility is to the consumer, the industry, current and future marketing professionals, and society as a whole. You are a thought-leader but, most importantly, you take action to realize the Center’s goals and work with Fordham’s brightest students and faculty.
This relationship is not one-sided. As our Executive in Residence, you can tap into our students’ fresh thinking and create a pipeline of the most capable students and young professionals into your company.
You also partner with the Center’s research and development resources to further develop your unique ideas – which are often those that others are too afraid to pursue.
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