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WFUV.org Spotlights Center for Positive Marketing


Appearing on WFUV's Fordham Conversations, Executive Director, Dawn Lerman and Director of Research, Luke Kachersky talk about how marketing can improve consumer's lives.

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Fordham University recently launched a research center that looks at how marketing can improve consumer’s lives.

On this week’s Fordham Conversations we hear from the Executive Director of the Center for Positive Marketing, Dr. Dawn Lerman and the Director of research, Dr. Luke Kachersky. We also hear from WFUV’s Connor Ryan on what the new Citi Bike sharing program mean for safety on New York City streets

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