Positive Marketing at TMRE 2015
How Positive Marketing can Improve Brands Timothy de Waal Malefyt, PhD Dawn Lerman, PhD Luke Kachersky, PhD While brands like Patagonia, Panera Bread and Whole Foods embrace the social and humanistic impact their brands make on society, Positive Marketing is an approach that begins with the consumer and works its way up to positively impact firms, their customers, and society at large.
In this interactive session, TMRE attendees learned how Positive Marketing can contribute to the overall well-being of your customers, your bottom line, and society at large. “We were delighted to speak at TMRE for the second time in three years. There is clear interest from industry in adopting positive marketing approaches.” Dr. Kachersky commented. Revlon's new "Love Test" campaign is a vivid example. It grew from research collaboration by MediaCom and the Center for Positive Marketing that demonstrated how the cosmetics rituals they engage in help women embrace playfulness and take more initiative to enhance their romantic relationships. Revlon turned this research into a powerful online video (http://youtu.be/F9JrNEHj558). More information is available at http://www.prnewswire.com/news-releases/new-revlon-study-reveals-power-of-daily-ritual-to-enhance-womens-love-lives-300164888.html.