Marketing Professor, Marina Carnevale wins Best Paper Award
Marketing professor Marina Carnevale and her fellow researchers returned home from the 3rd International Consumer-Brand Relationship Colloquium Conference in Orlando, Florida with the Best Paper Award. The presentation she made was a joint effort with colleagues Ozge Yucel-Aybat and Lauren Block, titled "The Effects of Contextual Motivations on Consumer Brand Relationships," and is currently under review at a special issue on consumer-brand relationships of the prestigious Jo
