Center member envisions "Strength-Based Marketing"
- Mar 12, 2014
- 1 min read
We're happy to share with you a powerful piece from Center member Greg Faxon. As a
market researcher with a passion for positive psychology, Greg takes readers through a
brief history of the field and maps out ways in which marketers can use positive
psychology to empower their brands by enhancing the physical, mental, and emotional
strength of their customers, what he calls "Strength-Based Marketing".
Among other timely examples, Greg highlights how the Center's Consumer Value Index can guide
brands toward a strength-based approach. Read Greg's full piece, "Strength-Based
Marketing: Positive Psychology Meets Brand Building," at his website: www.GregFaxon.com.
Reading about “Strength-Based Marketing” from the Center for Positive Marketing really highlights how important it is to focus on people’s strengths and positive impact rather than only their struggles, which can make communication more empowering and meaningful. The idea of using positive storytelling helps build trust and encourages better engagement by showing real value in human experiences and capabilities rather than just problems. As a PhD student in current days balancing a part-time job, I often face last-minute assignments and pressure, so I can relate to the need for structured support in managing workload. I’ve experienced similar struggles during my college days where I suffered a lot from these hustles, which is why I became more conscious about my studies…
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