Center member envisions "Strength-Based Marketing"
- marciaflicker
- Mar 12, 2014
- 1 min read
We're happy to share with you a powerful piece from Center member Greg Faxon. As a
market researcher with a passion for positive psychology, Greg takes readers through a
brief history of the field and maps out ways in which marketers can use positive
psychology to empower their brands by enhancing the physical, mental, and emotional
strength of their customers, what he calls "Strength-Based Marketing".
Among other timely examples, Greg highlights how the Center's Consumer Value Index can guide
brands toward a strength-based approach. Read Greg's full piece, "Strength-Based
Marketing: Positive Psychology Meets Brand Building," at his website: www.GregFaxon.com.
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Le concept de "strength-based marketing" invite à mettre en avant les points forts plutôt que de se concentrer sur les faiblesses. C’est une approche optimiste qui valorise les atouts uniques d’une marque et crée une connexion plus authentique avec le public. En privilégiant ce regard positif, les campagnes gagnent en efficacité et en crédibilité. Pour approfondir ce type de méthodologie et voir comment il s’intègre dans le quotidien des agences, Rhillane Agence web / Agence marketing digital Partout au Maroc propose des perspectives intéressantes. Finalement, cette philosophie illustre comment l’orientation vers les forces redéfinit les bases mêmes du marketing.