Positive Marketing at TMRE 2015
How Positive Marketing can Improve Brands
Timothy de Waal Malefyt, PhD
Dawn Lerman, PhD
Luke Kachersky, PhD
While brands like Patagonia, Panera Bread and Whole Foods embrace the social and humanistic impact their brands make on society, Positive Marketing is an approach that begins with the consumer and works its way up to positively impact firms, their customers, and society at large. In this interactive session, TMRE attendees learned how Positive Marketing can contri
