Marketing Professor, Marina Carnevale wins Best Paper Award
- marciaflicker
- Oct 8, 2013
- 1 min read
Marketing professor Marina Carnevale and her fellow researchers returned home from the 3rd International Consumer-Brand Relationship Colloquium Conference in Orlando, Florida with the Best Paper Award.
The presentation she made was a joint effort with colleagues Ozge Yucel-Aybat and Lauren Block, titled "The Effects of Contextual Motivations on Consumer Brand Relationships," and is currently under review at a special issue on consumer-brand relationships of the prestigious Journal of Brand Management.
To win this award, a paper must prove its value beyond mere theory. The category recognizes scholarly research that has real-world applications in business, helping to advance industry and address pertinent issues. Judges value innovative, engaging approaches.
Congratulations from the Fordham Schools of Business to Professor Carnevale and her co-authors Ozge Yucel-Aybat of Penn State-Harrisburg and Lauren Block of Baruck College-CUNY.
What an impressive achievement by Professor Marina Carnevale and her team! Winning the Best Paper Award at such a prestigious conference highlights their valuable contribution to consumer-brand relationship research. Collaborating with a professional online marketing agentur düsseldorf can further bridge academic insights with real-world marketing strategies.
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Congratulations to Professor Marina Carnevale on winning the Best Paper Award! Achievements like this highlight the importance of research and innovation in the marketing field. As a Digital Marketing Agency Texas, we truly value insights that push the industry forward and inspire future strategies.
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