Marketing Professor, Marina Carnevale wins Best Paper Award
Marketing professor Marina Carnevale and her fellow researchers returned home from the 3rd International Consumer-Brand Relationship Colloquium Conference in Orlando, Florida with the Best Paper Award.
The presentation she made was a joint effort with colleagues Ozge Yucel-Aybat and Lauren Block, titled "The Effects of Contextual Motivations on Consumer Brand Relationships," and is currently under review at a special issue on consumer-brand relationships of the prestigious Journal of Brand Management.
To win this award, a paper must prove its value beyond mere theory. The category recognizes scholarly research that has real-world applications in business, helping to advance industry and address pertinent issues. Judges value innovative, engaging approaches.
Congratulations from the Fordham Schools of Business to Professor Carnevale and her co-authors Ozge Yucel-Aybat of Penn State-Harrisburg and Lauren Block of Baruck College-CUNY.