Gabelli students attend Young & Rubicam workshop as part of Positive Marketing Week
Can big companies and global ad agencies do good things? As part of Positive Marketing Week, on Tuesday, November 1, 2011 Gabelli students had a close-up opportunity to ask that question -- and interact with two top Madison Avenue executives. The workshop was titled “Positive Marketing: The Ad Agency Perspective” and leading the session was Jamie Kalfus, the head of global brand strategy for all Colgate-Palmolive brands at Young & Rubicam. She was joined by Y&R global creativ