November - 2011

Featured Posts

Conference for Positive Marketing Feb. 5-6, 2020

M2Moms® Conference October 16-17, 2019

Positive Marketing at TMRE 2015

Positive Marketing Scholarship in the Journal of Business Research

WFUV.org Spotlights Center for Positive Marketing

V-Positive: How brands help people. Report available now!

GSB launches Marketing Center

Upcoming Events

9th Conference for Positive Marketing

In February, 2022, the Center for Positive Marketing will again partner with the ANA Educational Foundation for a joint conference. One day of exciting and cutting-edge industry presentations, one day of research workshops for a select group of academics who will develop project proposals inspired by the thought-provoking issues raised the day before.

Recent Posts

Gabelli students attend Young & Rubicam workshop as part of Positive Marketing Week

Can big companies and global ad agencies do good things? As part of Positive Marketing Week, on Tuesday, November 1, 2011 Gabelli students had a close-up opportunity to ask that question -- and interact with two top Madison Avenue executives. The workshop was titled “Positive Marketing: The Ad Agency Perspective” and leading the session was Jamie Kalfus, the head of global brand strategy for all Colgate-Palmolive brands at Young & Rubicam. She was joined by Y&R global creativ

Call for Papers - Special Issue of Journal of Business Research

CALL FOR PAPERS Special Issue of Journal of Business Research Positive Marketing: Profitably Uplifting Organizational Stakeholders, Consumers and Society ~Cross-disciplinary research welcome and encouraged~ Special Issue Co-Editors: Dawn Lerman, Fordham University and Hersh Shefrin, Santa Clara University Ideal marketing occurs when an organization improves an individual’s life by identifying and satisfying his/her needs; in turn, the individual willingly gives back to the or

Fordham Schools of Business Visiting Assistant Professor, Ahir Gopaldas, wins 2011Marketing Manageme

Ahir Gopaldas, Visiting Assistant Professor of Marketing, Fordham University Schools of Business, won the 2011 Marketing Management Association Outstanding Teacher-Scholar Doctoral Competition, sponsored by LINKS Simulations and the MMA Foundation Legacy Fund. The annual competition is open to doctoral students from any institution to recognize achievement and future promise in classroom instruction and scholarship. The three 2011 finalists made mini-teaching presentations a

Fordham Marketing Area Faculty member, Lerzan Aksoy, Ph.D., and colleagues win 2011 NextGen Disrupti

Lerzan Aksoy, Assistant Professor of Marketing, Fordham University Schools of Business, and her colleagues both at Ipsos and in academia win the 2011 NextGen Disruptive Innovation in Marketing Research Awards for their work on the Wallet Allocaton Rule. To read more visit http://www.tomhcanderson.com/.

V-Positive: How brands help people. Report available now!

The Center for Positive Marketing's index of consumer well-being, V-Positive, measures the extent to which marketing and specific brands help people satisfy their needs, from basic needs for food and shelter to more advanced ones such as fun experiences and happiness. In our survey of U.S. consumers, the following brands had the greatest positive impact on consumer well-being: Wal-Mart Facebook Google Visa McDonald's Yahoo! Coca-Cola Amazon Microsoft Kellogg's V-Positive trul

Inaugural Conference a Rousing Success!

Over 150 attedees crowded the Steelcase Showroom on Columbus Circle and Fordham's Lincoln Center Campus to hear the latest trends from Faith Popcord, the "not-so-secrets" behind David Neeleman's success in Founding first JetBlue and now Azul Airlines, insightful results from our V-PositiveTM Index of consumer well-being, and discuss the nature and future of positive markeing on November 4, 2011. Program, presentation abstracts and video clips to come! - See more at: http://ww