August - 2011

Featured Posts

Conference for Positive Marketing Feb. 5-6, 2020

M2Moms® Conference October 16-17, 2019

Positive Marketing at TMRE 2015

Positive Marketing Scholarship in the Journal of Business Research

WFUV.org Spotlights Center for Positive Marketing

V-Positive: How brands help people. Report available now!

GSB launches Marketing Center

Upcoming Events

9th Conference for Positive Marketing

In February, 2022, the Center for Positive Marketing will again partner with the ANA Educational Foundation for a joint conference. One day of exciting and cutting-edge industry presentations, one day of research workshops for a select group of academics who will develop project proposals inspired by the thought-provoking issues raised the day before.

Recent Posts

Center for Positive Marketing to host Advertising Educational Foundation Symposium

The Center for Positive Marketing will host the Advertising Educational Foundation Symposium “Brandalism: Balancing the Give and Take”, Thursday, October 27th from 8:30am - 1:00pm at Fordham's Lincoln Center campus, 113 West 60th Street. The Advertising Educational Foundation (AEF) is a non-profit operating foundation comprised of leading academics and industry practitioners from agency, media and client companies. It is the principal forum and conduit for rigorous discussio

Positive Marketing Week to pave the way for Nov. 4 conference

We are pleased to announce that the week of October 31, 2011 will be Positive Marketing Week at Fordham, and will include fun and exciting events across both our Lincoln Center and Rose Hill campuses, all capped by our first annual conference on November 4. Keep up with forthcoming details and announcements about Postive Marketing Week here at our website!

Price increases: Should retail prices be raised or package sizes be reduced?

Have you ever found that the real price of a product you buy increased ever so slightly, either by a shrinking of the product’s content or by the addition of a few cents to the product’s retail price? If you’ve noticed such changes at your local retailer, you’re not alone. These subtle tactics became pervasive during a time when consumers were less educated and connected; the tactics were not likely to be noticed and, even if they were, word of the change would not spread far