April - 2013

Featured Posts

Conference for Positive Marketing Feb. 5-6, 2020

M2Moms® Conference October 16-17, 2019

Positive Marketing at TMRE 2015

Positive Marketing Scholarship in the Journal of Business Research

WFUV.org Spotlights Center for Positive Marketing

V-Positive: How brands help people. Report available now!

GSB launches Marketing Center

Upcoming Events

9th Conference for Positive Marketing

In February, 2022, the Center for Positive Marketing will again partner with the ANA Educational Foundation for a joint conference. One day of exciting and cutting-edge industry presentations, one day of research workshops for a select group of academics who will develop project proposals inspired by the thought-provoking issues raised the day before.

Recent Posts

Salman Amin awarded Cura Personalis in Positive Marketing at Second Annual Conference for Positive M

Salman Amin, senior vice president and global chief marketing officer for PepsiCo, was honored on Jan. 14 on the opening day of Fordham’s second annual conference for positive marketing. Dawn Lerman, Ph.D., Executive Director of the Fordham Schools of Business’ Center for Positive Marketing, presented Amin with the center’s Cura Personalis in Positive Marketing award in recognition of his role in Pepsico’s Performance with Purpose campaign, which has focused the firm’s goals