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How AT&T Can Keep Their Customers From Defecting To Verizon

As of yesterday, AT&T is in trouble, and Dr. Sertan Kabadayi advised them what to do about it.

"The introduction of the Verizon iPhone is the company’s biggest challenge yet, as it faces the possible defection of thousands of existing customers to Verizon after their current contracts expire.

"Yet, AT&T can seize this challenge and turn it into an opportunity....

"To turn this situation around, and to grow, AT&T’s entire organization –- from the corporate suite to the sales floor -- needs to adopt both short-term and long-term strategies."

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