Undergraduate Marketing Theses Are Positive!
Four graduating seniors in Fordham's Gabelli School of Business are completing original, scholarly research with a positive marketing thrust.
Carolyn Dahlgren is exploring consumers' attitudes toward counterfeit goods, and what motives and emotions encourage or inhibit purchasing those fakes.
Nicole Palermo investigates consumers' identification with brand names that contain the personal pronouns "I" or "my."
Sarah Siracusa wants to know whether bottom-of-the-pyramid buyers define "aspiration" differently than middle- or upper-class shoppers when buying "masstige" products.
And Stephanie Yu examines how brand personality dimensions and public/private attributions impact the quality perception of wines from "sustainable" vinyards.