Fellows Roundtable Scheduled for April 20
The Center for Positive Marketing will hold its first roundtable for Faculty and Research Fellows on Wednesday, April 20 at 11:30 a.m. The purpose of the Fellows Roundtable is to engage in active discussion about the relationships among the Fellows' respective research, with the aim of developing unifying themes for positive marketing as well as consumer happiness and value. This academic year saw us setting the foundation for the Center, and the Fellows' efforts have helped greatly. They have helped us put our faculty's research in a positive marketing context, identify examples of positive marketers, and explore the concepts of value and happiness as we work toward finalizing a truly unique consumer index.