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Fellows Roundtable Focuses on Value, Happiness and How Positive Marketers Implement Them

The Fellows' Roundtable will spotlight and integrate the work of Graduate Research Fellow Ann Bobel and Undergraduate Research Fellows Rob Pigue and Caitlin Zwick. Ann and Rob compared and contrasted value and happiness, both in general and in the consumer context. Underscoring the complex nature of those concepts, each came up with different conclusions, each valid.

Caitlin did the heavy lifting on our applied work this term, documenting positive marketing in action. Weaving all three efforts together, part of our discussion will focus on the similarities and differences between Ann's and Rob's conclusions and the links to application on which Caitlin has been working.

We thank each of the Fellows again for all their hard work and look forward to a productive and invigorating event next week!

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