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Center member envisions "Strength-Based Marketing"


We're happy to share with you a powerful piece from Center member Greg Faxon. As a

market researcher with a passion for positive psychology, Greg takes readers through a

brief history of the field and maps out ways in which marketers can use positive

psychology to empower their brands by enhancing the physical, mental, and emotional

strength of their customers, what he calls "Strength­-Based Marketing".

Among other timely examples, Greg highlights how the Center's Consumer Value Index can guide

brands toward a strength­-based approach. Read Greg's full piece, "Strength­-Based

Marketing: Positive Psychology Meets Brand Building," at his website: www.GregFaxon.com.

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