The Center for Positive Marketing upholds marketing as a force for good in the world, a force that recognizes the best way to boost business performance is to bring benefits to people’s lives.
It unites industry partners, academic researchers, and students to obtain deep insights into consumer needs and to uncover how marketing can help satisfy them for the benefit of all. Learn more about us.
Conference for Positive Marketing / AEF 1-Day Conference
February 10-11, 2021
The Center for Positive Marketing at Fordham University is partnering with @ANA Educational Foundation (AEF) to host a virtual conference on purposeful marketing. "Building a Positive New Normal with Brands" will be a live Zoom event held on Wednesday, February 10, 2:00-4:30pm. Learn from top marketers representing Danone/Two Good; Panera Bread; eos Products; and OkCupid who will discuss the importance of driving messaging on purpose and sustainability for their brands. Fordham students, faculty and alumni can register now at Gabelli Connect.
Others can register here.
Our Consumer Value Index measures the extent to which people’s lives are made better by marketers. V-Positive reports include both global and need-specific metrics about consumer well-being, offering actionable insights that marketers can use for strategic and tactical decision-making.
Contact us to arrange customized studies for your brand.
And check out our latest report,
What Value Do Marketers Bring to Women?
insights from the V-Positive Report
Join the Positivity
Become an individual or coporate member of the Center to infuse positive marketing in your life and throughout the organization.
For more membership services, please click here.