The Center for Positive Marketing at Fordham University is preparing for a conference that will focus on the central theme, "Improving the World Around Us Through Marketing."
Host Robin Shannon talks with Fordham Professors Lerzan Aksoy and Dawn Lerman about the upcoming conference and the future of marketing in what some consider a world of consumer doubt.
The Center for Positive Marketing at Fordham University has a great networking opportunity, and a chance to learn about cutting edge strategy and research from PepsiCo, Bank of New York Mellon and experts from the Center, Fordham University, and around the world. The reception will be followed by a day full of research ideas highlighting the theme "Improving the World Around Us Through Marketing."
Participants will share fresh insights on how marketing has contributed to well-being and can continue to do so in the future. The awards and networking reception is January 14th from 6:30 to 9pm. The academic presentations are 8:30am to 8-pm January 15th.
January 14 & 15, 2013 Fordham University 12th floor Lounge 113 West 60 Street, New York, NY 10023 January 14, 2013 -- 6:30pm - 9:00PM