David Neeleman, Founder and Former CEO of JetBlue Airlines, to Receive First Cura Personalis Award in Positive Marketing
October 24, 2011
The Center for Positive Marketing is excited to announce that JetBlue founder and former CEO David Neeleman will be receiving the inaugural Cura Personalis Award in Positive Marketing. Mr. Neeleman will receive the award and make the keynote address at our Conference for Positive Marketing on November 4th.
The Cura Personalis in Positive Marketing Award is given annually to an executive whose leadership and vision uplift organizational stakeholders, individual citizens, and society at large. Award recipients view consumers holistically, focusing on overall consumer well-being as a means for driving long-term business growth. They are people-centric, using their roles in the marketing process to better the lives of people both within and well beyond the firm.