Can big companies and global ad agencies do good things? As part of Positive Marketing Week, on Tuesday, November 1, 2011 Gabelli students had a close-up opportunity to ask that question -- and interact with two top Madison Avenue executives.
Ahir Gopaldas, Visiting Assistant Professor of Marketing, Fordham University Schools of Business, won the 2011 Marketing Management Association Outstanding Teacher-Scholar Doctoral Competition, sponsored by LINKS Simulations and the MMA Foundation Legacy Fund.
Lerzan Aksoy, Assistant Professor of Marketing, Fordham University Schools of Business, and her colleagues both at Ipsos and in academia win the 2011 NextGen Disruptive Innovation in Marketing Research Awards for their work on the Wallet Allocaton Rule.
The Center for Positive Marketing's index of consumer well-being, V-Positive, measures the extent to which marketing and specific brands help people satisfy their needs, from basic needs for food and shelter to more advanced ones such as fun experiences and happiness.
Over 150 attedees crowded the Steelcase Showroom on Columbus Circle and Fordham's Lincoln Center Campus to hear the latest trends from Faith Popcord, the "not-so-secrets" behind David Neeleman's success in Founding first JetBlue and now Azul Airlines, insightful result...