Retail ruled V-Positive in Q4.2011 - Full report available now!
During 2011's holiday shopping season, retailers made great strides in making consumers' lives better. While retailer Wal-Mart remained on top, Amazon and Target in particular saw marked improvements over the previous quarter.
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About V-Positive and the Consumer Value Index
The Center for Positive Marketing's measure of consumer well-being, V-Positive, assesses the extent to which marketing and specific brands help people satisfy their needs, from basic needs for food and shelter to more advanced ones such as fun experiences and happiness. Starting in Q2.2012, movements in V-Positive will be tracked by an associated Consumer Value Index.
V-Positive truly creates a bridge between the well being of firms and the well-being of the people they serve. For firms, V-Positive is strongly correlated with brand financial valuations: the more that brands have a positive influence on people's lives, the more the brand is worth. For people, V-Positive is strongly correlated with life satisfaction: the more that people feel their needs are being met by marketing, the more satisfied they are with their lives.
V-Positive is also highly prescriptive. By identifying consumer needs and brand performance across different life domains, marketers are empowered to improve the lives of their customers as well as their bottom line.