News & Events
Displaying 1-10 (of 54)
Mar12

CENTER MEMBER ENVISIONS "STRENGTH-BASED MARKETING"

We're happy to share with you a powerful piece from Center member Greg Faxon. As a

market researcher with a passion for positive psychology, Greg takes readers through a

brief history of the field and maps out ways in which marketers can use... More

Nov19

John Osborn, talks with Fordham students on the "Soul of Selling"

BBDO President and CEO, John Osborn, visited Fordham's Rose Hill campus to talk with students on the "Soul of Selling".  Read more here.

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Oct8

Marketing Professor, Marina Carnevale wins Best Paper Award

Marketing professor Marina Carnevale and her fellow researchers returned home from the 3rd International Consumer-Brand Relationship Colloquium Conference in Orlando, Florida with the Best Paper Award.
... More

Oct1

Marketing Lessons from the C-Suite

High fashion and flawless marketing make their way to Fordham on Wednesday, Oct. 2 when Fordham Schools of Business’ Center for Positive Marketing launches its "Marketing Lessons from the C-Suite" with Tony Spring, president and COO of... More

Jul31

Meet Our 2013-2014 Executives-in-Residence: A. Salman Amin and John Osborn

The Center for Positive Marketing introduces our 2013-2014 Executives-in-Residence: A. Salman Amin and John Osborn.
 
 
... More

Jul23

Fordham Marketing Professor, Lerzan Aksoy, honored at Frontiers in Services Conference

Fordham Marketing Professor and Second Annual Conference for Positive Marketing Co-Chair, Lerzan Aksoy, was honored at the Frontiers in Services Conference in Taiwan.  Read... More

Jun27

Conference Co-Chair, Professor Beth Vallen wins Emerging Scholar Award from AMA

Conference for Positive Marketing Co-Chair, Professor Beth Vallen, is the winner of an Emerging Scholar Award from a specialty working group within the American Marketing Association. ... More

Apr11

Salman Amin awarded Cura Personalis in Positive Marketing at Second Annual Conference for Positive Marketing.

Salman Amin, senior vice president and global chief marketing officer for PepsiCo, was honored on Jan. 14 on the opening day of Fordham’s second annual conference for positive marketing.

Dawn Lerman, Ph.D., Executive Director of the Fordham... More

Mar20

Study: Google, Facebook, Walmart Fill Consumer Needs

Marketing Daily reports on the results of the Center's Index

... More

Mar12

Fordham Conversations: Improving the World Around Us

Improving The World Around Us.  Fordham Conversations' host Robin Shannon talks with Fordham Professors Lerzan Aksoy and Dawn Lerman about the future of marketing. ... More

Displaying 1-10 (of 54)