Salman Amin awarded Cura Personalis in Positive Marketing at Second Annual Conference for Positive Marketing.
Salman Amin, senior vice president and global chief marketing officer for PepsiCo, was honored on Jan. 14 on the opening day of Fordham’s second annual conference for positive marketing.
Dawn Lerman, Ph.D., Executive Director of the Fordham... More
Study: Google, Facebook, Walmart Fill Consumer Needs
Marketing Daily reports on the results of the Center's Index
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Fordham Conversations: Improving the World Around Us
Improving The World Around Us. Fordham Conversations' host Robin Shannon talks with Fordham Professors Lerzan Aksoy and Dawn Lerman about the future of marketing. ... More
WFUV.org Spotlights Center for Positive Marketing
Appearing on WFUV's Fordham Conversations, Executive Director, Dawn Lerman and Director of Research, Luke Kachersky talk about how marketing can improve consumer's lives. ... More
For a 2011 Fordham alumna, a student research project continues
While a Gabelli senior, Caroline Dahlgren (GSB ’11) looked into consumers’ tendencies to purchase counterfeit goods such as handbags, sunglasses and other high-end accessories. Would an advertising campaign to dissuade customers... More
Walmart's (In)action in Mexico Hurts Everyday Americans
Read article http://www.huffingtonpost.com/dawn-lerman/walmarts-inaction-in-mexi_b_1471583.html
MoreSeven Ways to Think of Your Market in Human Terms
read article http://www.forbes.com/sites/gyro/2012/04/30/seven-ways-to-think-of-your-market-in-human-terms/
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Occupy has wrong 'Target': Consumers and economy value Wal-Mart et al.
By Shifting its focus from Wall Street and targeting companies like Wal-Mart and Amazon.com, the Occupy movement could do more harm to American consumers than good. A new study shows these companies make consumers feel safe, satisfied, even happy. And they... More
Retail ruled V-Positive in Q4.2011 - Full report available now!
During 2011's holiday shopping season, retailers made great strides in making consumers' lives better. While retailer Wal-Mart remained on top, Amazon and Target in particular saw marked improvements over the previous quarter.
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