Our Consumer Value Index measures the extent to which people’s lives are made better by marketers. The results are published in V-Positive reports, which help marketers understand:


  • The overall extent to which marketers improve people lives.
  • The extent to which marketers help people satisfy specific needs.
  • The importance that consumers attach to each of their fundamental needs.


V-Positive reports include both global and need-specific metrics about consumer well-being, offering actionable insights that marketers can use for strategic and tactical decision-making.

The Consumer Value Index remained stable between 2014 and 2015 - 59.7 on a scale from 0 to 100. While this represents a slight drop of 0.3% since last year, the Consumer Value Index is still 6.8% higher than the established 2011-2012 baseline, which we attribute to modest economic recovery that has unfolded over the last two years. To learn more about how marketers are helping to make people's lives better, download the latest top-line V-Positive Report.