Our Consumer Value Index measures the extent to which people’s lives are made better by marketers. The results are published in V-Positive reports, which help marketers understand:
The overall extent to which marketers improve people lives.
The extent to which marketers help people satisfy specific needs.
The importance that consumers attach to each of their fundamental needs.
V-Positive reports include both global and need-specific metrics about consumer well-being, offering actionable insights that marketers can use for strategic and tactical decision-making.
The latest (Q4.2012) aggregate score is the highest we've ever measured - 60.4 on a scale from 0 to 100, which represents a 5.1% increase from the prior quarter and nearly an 8% increase from the baseline established in 2011-2012. This indicates that marketers are making gains in their capacity to help individuals and society. To learn more about how marketers are helping to make people's lives better, you can download the latest top-line V-Positive report here.
If you would like to purchase a custom V-Positive report for your specific brand or for a specific market segment, please contact us. Accompanying consulting services also available.