Our Consumer Value Index measures the extent to which people’s lives are made better by marketers. The results are published in V-Positive reports, which help marketers understand:


  • The overall extent to which marketers improve people lives.
  • The extent to which marketers help people satisfy specific needs.
  • The importance that consumers attach to each of their fundamental needs.


V-Positive reports include both global and need-specific metrics about consumer well-being, offering actionable insights that marketers can use for strategic and tactical decision-making.

The latest (June 2014) aggregate score remains high - 59.9 on a scale from 0 to 100. While this represents a slight drop of 0.8% since the last measurement, the Consumer Value Index is 7.1% higher than the established 2011-2012 baseline, which we attribute to the recent, modest economic recovery.  To learn more about how marketers are helping to make people's lives better, download the latest top-line V-Positive Report.

If you would like to purchase a custom V-Positive report for your specific brand or for a specific market segment, please contact us.  Accompanying consulting services also available.