3rd ANNUAL CONFERENCE FOR

POSITIVE MARKETING

"Making a Difference by Delivering the Positive"

April 3rd & 4th, 2014

Fordham University

Lincoln Center Campus

113 West 60th Street

New York, NY

 

KEYNOTE SPEAKER

Thursday, April 3

 

Maureen McGuire

Chief Marketing Office

Bloomberg, LP

As the first ever Chief Marketing Officer of Bloomberg, LP, Maureen A. McGuire is a woman on a mission to transform the leading global provider of financial data, analytics and news. She is one of few women in this position world-wide.  Ms. McGuire believes strongly in the value of marketing for both companies and consumers.  As she said in 2010, “You have to prove the value of marketing one product at a time, one person at a time, one problem that you’re trying to solve at a time…. You [have to] build credibility and build trust. It’s not about me telling you the value of marketing; it’s about you actually experiencing that value….”  (Source: www.youtube.com/watch?v=AYVoK-cA3-c).

Come and hear from this award-winning marketer who has left her mark on retailing, durable goods, information services and media - Thursday, April 3, 6:00pm.

Additional speakers include John Osborn, President and CEO of BBDO NY and Center for Positive Marketing Executive-in-Residence.  Read about his recent visit to Fordham.

 

PAPER PRESENTATIONS AND CLOSING RECEPTION

Our full day of concurrent sessions includes presentations from area experts from around the globe on positive marketing topics related to online and social media behaviors, advertising, branding, consumer-firm collaboration, sustainability, health-related decision making, and consumer quality of life and well-being.

We look forward to hearing from thought leaders in the domain of positive marketing, and to a lively discussion on how marketing practices can simultaneously benefit marketers and consumers while at the same time contributing to societal good.

See Friday, April 4, schedule here.

 

 

REGISTRATION

 

CALL FOR PAPERS

 

SPONSORSHIP OPPORTUNITIES

 

Read about the Second Annual Conference for Positive Marketing here