ABOUT THE CENTER FOR POSITIVE MARKETING
Our Mission Is SimpleThe Center for Positive Marketing is dedicated to upholding marketing as a force for satisfying the interdependent needs of organizational stakeholders, individual citizens, and society at large. The Center recognizes the value exchange relationship between consumers and marketers, and encourages leveraging this relationship for mutual benefit.
A Moment Of Philosophical ThinkingThe Fordham Marketing Area envisions marketing as a force for satisfying a variety of consumer needs which results in positive outcomes -- from the immediate and concrete to those that are more abstract and future-oriented. Each customer-marketer exchange has the potential to increase individual and societal welfare, from satisfying short-term boredom to improving long-term public health.
Marketing is the discipline closest to individuals and thus has the greatest potential to illuminate the effect of global business decisions on ordinary citizens, and the effect of consumer decisions on overall well-being and the world at large.
At the Center for Positive Marketing, we seek to explore and spread our view of marketing through managerially relevant research of consumer needs and well-being, and through the training of current and future marketing and strategic decision makers.
THE MANAGING TEAM
- Dawn Lerman,
- Executive Director
- Luke Kachersky,
- Research Director
- Marcia Flicker,
- Communications Strategist
- Linda Purcell,
- Marketing Area Program Associate
- Dawn Lerman
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Chair, Professor of Marketing
Ph.D. Baruch College, CUNY
Areas of Expertise: Role of Language in Consumer Behavior; Psycholinguistic, Sociolinguistic and Cultural Approaches to Brand Naming, Advertising, and the Consumer Experience.
- Lerzan Aksoy
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Associate Professor of Marketing
Ph.D. University of North Carolina
Areas of Expertise: Customer Satisfaction and Loyalty; Firm Performance and Customer Relationship Management
- Marina Carnevale
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Assistant Professor of Marketing
Ph.D. Baruch College, CUNY
Areas of Expertise: Consumer-Brand Relationships, Sensory Marketing, Symbolic Characteristics of Brand Names and Psycholinguistics; Brand Management; International Strategy
- Janet DiLorenzo
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Assisant Professor of Marketing
Ed.D. Columbia University
Areas of Expertise: Advertising; Entrepreneurship; Green Marketing
- Hooman Estelami
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Professor of Marketing
Ph.D. Columbia University
Areas of Expertise: Pricing; Financial Services Marketing, Customer Satisfaction Measurement
- Marcia Flicker
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Associate Professor of Marketing
Ph.D. University of Pennsylvania
Areas of Expertise: Green Marketing; Consumer Response to Disasters; Retailing
- David Gautschi
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Professor of Marketing
Ph.D. University of California, Berkeley
Areas of Expertise: The Economics of Services, Retailing, and Distribution; Marketing and Innovation; Decision-making under Uncertainty
- Ahir Gopaldas
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Visiting Assistant Professor of Marketing
Ph.D. York University
Areas of Expertise: Motivations for Responsible Consumer Behavior; Strategies for Green Marketing and Sustainability Advocacy; Corporate Social Responsibility; Qualitative Research Methods
- Albert Greco
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Professor of Marketing
Ed.D. New York University
Areas of Expertise: Book Publishing Industry; Scholarly Journal Publishing Industry, Retailing Market Demand Analysis
- Peter Johnson
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Lecturer
ABD Pace University
Areas of Expertise: Marketing Intelligence; Digital and Internet Marketing; Marketing Analytics; Entrepreneurial Marketing; Using Improvisation to Develop Winning Strategy
- Sertan Kabadayi
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Associate Professor of Marketing
Ph.D. Baruch College, CUNY
Areas of Expertise: Multiple Channel Systems and Strategies; Website Loyalty; Mobile Marketing and SMS Advertising
- Luke Kachersky
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Assistant Professor of Marketing
Ph.D. Baruch College, CUNY
Areas of Expertise: The Role of Self Concept in Judgments and Decisions; Behavioral Pricing
- Lawrence King
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Assistant Professor of Marketing
Ph.D. Michigan State University
Areas of Expertise: Consumer Lifestyle Analysis
- Yuliya Komarova
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Assistant Professor of Marketing
Ph.D. University of South Carolina
Areas of Expertise: Advertising; Ethics/Consumer Deviance; Affect and Information Processing.
- Arthur Kover
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Professor Emeritus of Marketing
Ph.D. Yale University
Areas of Expertise: Advertising Creativity; Consumer Society
- Timothy de Waal Malefyt
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Visiting Associate Professor of Marketing
Ph.D. Brown University
Areas of Expertise: Consumer Ethnography; Anthropology of Consumption; Advertising
- Sarah Maxwell
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Associate Professor Emerita of Marketing
Ph.D. Florida International University
Areas of Expertise: Pricing and Services Marketing
- Mohammad Nejad
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Assistant Professor of Marketing
Ph.D. University of Memphis
Areas of Expertise: Innovation Diffusion, Adoption, and Resistance; Social Contagion and Social Networks
- Beth Vallen
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Assistant Professor of Marketing
Ph.D. Baruch College, CUNY
Areas of Expertise: Consumption Goals; Self-Regulation; Social Influences; Consumer Welfare; Public Policy
